CEDRUS.
Cedar Georgevich is the Founder of CEDRUS, inspired by the "true cedar" tree—a symbol of strength, resilience, and authenticity, the same traits that define his approach to life and business.
An industry leader with over a decade of experience, Cedar has represented hundreds of companies throughout Los Angeles and SoCal, from ambitious start-ups to household names, with a focus on the tech, media and entertainment sectors. He’s a master negotiator and creative problem-solver who thrives on making markets, breaking norms, and bringing a fresh approach to an industry that’s long been stuck in its ways.
Cedar is a relentless advocate for tenants, driven to bring transparency to an industry where landlords have long held the upper hand. Beyond real estate, he is passionate about being a connector in the community, hosting regular events that bring LA’s top business minds together.
Cedar lives in West Hollywood with his wife and their mini-goldendoodle, Willis. Off the clock, you’ll find him on the tennis court, singing, playing piano, or on the hunt for LA’s next best bite.
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